The identity for Artown Now 2025 & Beyond was built around a clear vision: a relevant, vibrant event, rooted in the present, with the potential to become a landmark in contemporary art from Eastern Europe.

This presentation showcases our proposals for the logo and visual direction, designed to create a cohesive, recognizable, and adaptable identity that can support the festival’s growth in the years to come.

The logo is composed of geometric, modular letters, inspired by simple architectural structures characteristic of the urban space, giving it a sculptural presence. The modular system allows the identity to adapt across diverse contexts and locations in the city, maintaining coherence while enabling site-specific interpretations. It can be easily integrated into three-dimensional environments such as installations, signage, and objects.

Vibrant colors and strong contrasts evoke a living, active presence in the public space—mirroring the way artists intervene in the city.

The identity is modular, bold, and contemporary—flexible enough to integrate with the urban fabric. It becomes a powerful graphic tool to unify artistic initiatives under one clear and recognizable voice.